Sutter Home Wines: Social media campaigns

Sutter Home is the second largest family-owned winery in the world, and its products can be found on retail shelves nationwide. Back in 2014 I was, through my then-employer Spark Public Relations, the main designer of all Sutter Home social media content.

THE STORY: While it was a well-established brand, Sutter Home felt that its social media presence needed an upgrade. It hired Spark to create an overarching social media plan and individual campaigns. I was brought in to design dozens of assets to be used on Twitter, Instagram, and Facebook.

RESULTS: Sutter Home experienced highly increased engagement and followers on Facebook (+67% engagement among females 25-34, +36% page likes) and Twitter (+78% amplification, +70% follower increase.)