WORK EXPERIENCE

Epik Solutions

Senior Designer / Art Director | April 2024 - October 2024

• Led a company-wide visual branding update, featuring redesigned logos, color libraries, presentation and document templates, business cards, social media posts, and marketing collateral for both print and online use.

• Created a logo and branding direction for the Field Ops AI platform, used by major clients in the utilities sector.

• Developed numerous presentations in Google Slides and PowerPoint for use in trade conferences, new business development, case studies, and client relations.

• Worked closely with Epik client Pacific Gas & Electric on design and presentation projects.

• Implemented design systems to standardize and improve presentation and document quality throughout the organization. Created and maintained a library of design assets and training materials to assist in this process.

Salesforce

Senior Designer, Customer Success | June 2021 – January 2023

Digital Presentation Designer | April 2020 – June 2021

• Responsible for design and art direction on hundreds of client-facing and internal presentation decks for Salesforce’s Customer Success Group (CSG).

• Trained external vendors and Salesforce team members in creating effective, on-brand Google Slides presentations. Created and maintained a library of design assets and training materials for this purpose.

• Designed numerous graphic design and creative projects, including infographics, social media graphics, one-pagers, e-mail banners, and more.

• Created graphic assets and collateral for major Salesforce events, including Dreamforce and Success Now!

Wells Fargo

Communications Designer / Creative Services Lead | January 2018 – January 2020

• Developed executive-level presentations using research, storyboarding, graphic design, data visualization, design thinking, photography, and copywriting.

• Built out creative service capabilities for the Digital Solutions For Business group at Wells Fargo. Curated, organized, maintained, and evolved presentation templates, slide and content libraries, design systems, and graphic standards.

• Designed original iconography, logos, and graphics used in the client-facing CEO Mobile application, internal design libraries, corporate events, and other initiatives.

• Contributed to the recent Wells Fargo brand redesign through the development of templates and design standards.

• Prototyped an educational game that teaches Wells Fargo team members how to empathize with client pain points. Was responsible for all design concepts, and collaborated on content and gameplay mechanics.

• Trained team members on branding and presentation design best practices.

• Created design collateral in various formats, from digital to large-scale print production.

McKinsey & Company

Senior Graphic Designer | December 2014 – October 2017

• Designed numerous static and interactive graphics used in McKinsey’s websites, print publications, reports, blogs, and social channels, with an emphasis on infographics and data visualization, editorial design, and social media campaigns.

• Contributed to the redesign and refinement of company style guides, templates, brand standards, and iconography. Created logo treatments and branding for the McKinsey Podcast and other company initiatives.

• Managed multiple projects and deadlines for cross-functional teams, collaborating with authors, editors, social media strategists, external agencies, web developers, and senior management.

• Created logo treatments and branding for The McKinsey Podcast, the GLAM (Gay & Lesbian at McKinsey) group, and the “Ask The Authors” article series.

• Selected, edited, and organized photography assets for use across the McKinsey website and social channels.

• Researched, tested, and analyzed new tools and programs for use across the design and social media teams.

Ogilvy & Mather

Graphic Designer (contract) | November – December 2014

• Created infographics, iconography, and social media/marketing graphics for Intel, Best Buy, Vmware, Covered California, American Chemistry Council, and Zebra Technologies.

Spark Public Relations

Marketing Graphics Manager | August 2011 – September 2014

• Conceptualized, designed, and managed print and digital design projects for Spark’s extensive client base of technology and consumer companies. Projects included: infographics, company branding and logo development, presentations, social media campaigns, press kits, fact sheets, advertisements, iconography, trade show graphics, wireframes, e-mail newsletters, and promotional materials.

• Developed and standardized presentations for client communications and new business development, including all corporate templates, visual assets, branding, and typography.

• Creative lead on recurring Sutter Home Wine social media graphics program that highly increased engagement and followers on Facebook (+67% engagement among females 25-34, +36% page likes) and Twitter (+78% amplification, +70% follower increase.)

• Design lead on campaigns for Good Technology and NBC that won major PR industry awards: The Holmes Report’s “Technology Agency of the Year” and Bulldog Reporter’s “Gold Award - Best Use of Digital/Social for a Consumer Technology Campaign.”

• Infographic specialist with pieces published in Forbes, Mashable, PR Week, Mediabistro, Tech News Daily, MarketingProfs, and more.

• Responsible for the creation, design, and maintenance of Sparkpr marketing materials, including advertisements, social media pages, styleguides, promotional items, artwork/stock photography, and the company website.

• Managed multiple deadlines and projects, set budgets, and collaborated with Spark team members and freelance writers, web developers, and photographers.

Secondmethod Graphic Design

Owner / Designer | May 2002 – September 2011

• Created a variety of print and digital design collateral for clients across multiple industries, from name-brand corporations to small businesses: Advertisements, logos and brand identity, infographics, packaging, photo editing, flyers, posters, brochures, large-scale print graphics, and website development.

SKILLS

Expert Skills: Presentations / Infographics / Data visualization / Iconography / Marketing collateral / Social media campaigns / Logos / Copywriting & editing / Branding & styleguides / Print collateral / Packaging / Photo editing / E-mail newsletters / Production & file prep

Other Skills: Audio recording & editing / Website administration / Project management / UI design / Interactive graphics

Software:

Adobe Creative Cloud (Photoshop / Illustrator / inDesign / Acrobat) / Microsoft Office (PowerPoint / Word / Outlook / Excel) / Google Apps (Slides / Docs / Sheets) / Sketch / Keynote / Ceros / Squarespace / Wordpress / Prezi / Figma / Campaign Monitor

EDUCATION

University of Richmond - BA, Journalism